CONTENT STRATEGIES

Once we’ve worked together on the visual aspects of your brand, it’s time to start mapping out the next strategic steps. It’s important to give this process time and attention, as opposed to jumping in too quickly with blind assumptions.

TRUST THE PROCESS

Your content strategy is set to achieve two key objectives. The first is to make a positive impact with audiences, but this can only be done after mapping out realistic targets. In short, it’s best to understand who and where you are before recommending what to do next.

STAGE 1: DISCOVER

This is where we’ll document your commercial goals, as linked to your scale, budgets, inventory and product or service.

In doing so, all acquisition, retention and win-back campaigns can be properly constructed and targeted without losing focus.

Please note that no confidential information will be required here. It’s simply to work out who you are and how to proceed.

STAGE 2: ROADMAP

As audiences are established and prioritised, we can then agree on a timeline to engage with each group effectively.

This can be achieved via your website messages, followed by campaign content calendars and automation processes as available.

The roadmap can include organic and paid activity, while also deciding the best marketing channels to target at the right time.

YOUR CONTENT CYCLE

STAGE 3: BUILD

Content calendars outline campaign timelines, multi-channel destinations, estimated costs and build requirements. This gives you full transparency and sets realistic objectives based on budgets and resources on both sides.

If you’ve already completed the brand build process, creative templates and style-guides can make execution more consistent and efficient, while also allowing for reactive ad-hoc content opportunities.

STAGE 4: EXECUTE

Here’s where your templates, tone of voice and brand guidelines come into play across multiple channels. Deployment depends entirely on our agreement and creative works already undertaken.

If a cost-effective retainer contract has been agreed, I’ll work on creative and publishing duties as defined. Live content trackers and regular communication will keep you fully in the loop on progress.

STAGE 5: REACT

As per my process page, “There’s no point posting content blindly without seeing what sticks”. To ensure campaigns are moving in the right direction, all reportable assets are analysed for performance.

Any A/B tests deployed in the execute stage, along with engagement reports can define how to move forward, including content calendar modifications for the days, weeks and months ahead.

All actions are applied to the next build phase.

STRATEGIES TO 100% MATCH YOUR NEEDS

There’s no one-size fits all solution, as all brand organisations are different, or at very least differing stages of evolution.

An informal starter chat will give much more of an idea on the next steps. My advice is for you to think about the basics of what you’d like to achieve, while sharing some info on your existing digital presence for review.

Use the form below to schedule a call and I’ll be in touch very soon.

LET'S TALK

Thanks again for the visit.

The contact form here is a great way to get started with a few details. I’ll reply as soon as possible.

If urgent, you can also call, text or WhatsApp.