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This fixed-term 12 month contract at Glamorgan was my most complex role to date, as I owned the full suite of marketing, content, creative, PR and communications for the 2025 season.

Working with internal, ECB and third party stakeholders, the primary goal was to drive attendances for Glamorgan and England matches at Sophia Gardens. In December 2025, we sold-out the England vs India ODI in record time.

Despite modest resources and the need to be fully hands-on across departments, I’m proud of how we came together as a small but empowered group to deliver KPIs.

DRIVING ENGAGEMENT

In maximising online and match-day experiences, we were able to generate interest, affinity, return ticket sales and memberships. My responsibilities included:
CONTENT STRATEGIES
AUDIENCE GROWTH
SOCIAL ENGAGEMENT
SEGMENTED EMAIL
DIGITAL & PRINT DESIGN
PAID MEDIA CAMPAIGNS
EDITORIAL MANAGEMENT
BRAND DEVELOPMENT
OOH ADVERTISING
EVENT ACTIVATION
MEDIA MANAGEMENT
TALENT SUPPORT

SOCIAL SUCCESSES

Unlike football and rugby in South Wales, cricket has to push far harder for audience and media attention.

As such, I worked to raise the creative and content bar across Club output, with record social media stats enjoyed as a result.

42M

views on Facebook. a 2,000% increase, marking the highest ever views for a single season

30M

views on Instagram. another season record, including a 600% increase in engagement

1.5M

viewers tuned in to live match streams, far eclipsing the previous best streaming results

38%

increase in social followers. Charged by improved graphics & extended content of every Glamorgan team

CREATIVE EXAMPLES

Design areas covered included OOH print and digital billboards, static and motion digital CRM, web and social assets, printed marketing materials and more.

Alongside profile interviews, scripted and planned short-form content video shoots were also conducted. My concept for the Glam Goes video series was to place Glamorgan players in varied sports environments to showcase personality and a world beyond cricket. Video edit: Shikhar Mehrotra

    • ACCESS DOCUMENTS

    Please use this contact form to gain access to one or all of the following PDF files:

    • Career Profile | Portfolio
    • BBC Sport Wales Case Study
    • My 2026 CV

    I’ll send through the requested document(s) as soon as possible.

    Alternatively, follow the link below for my regular contact details.

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