Skip to main content Scroll Top
Presented to BBC Sport Wales in September 2024, the case study aims to maximise digital engagement.

The creative, story driven strategy strengthens the BBC Sport Wales brand by showcasing content for modern, mobile first sport fans.

The ongoing goal is to entertain and inform, with a view to growing audience numbers and participation.

THE CASE STUDY

This page contains digital assets, as featured in the full case study.

Click the link below to gain access to the full 25 page document.

I only ask your name and email. You won’t be hassled after getting the file.

DOWNLOAD PDF

STORY DRIVEN CAROUSELS

Drag on mobile or use the arrows to navigate frames on desktop

ANIMATED REELS

Press the play buttons to view 9:16 draft examples

CASE STUDY IMAGES

A selection of static posts and stories

    • LIVE UPDATES

    This area explores universal 1:1 formats for live event updates, where quick edits and uploads are critical.

    Brand consistent Photoshop masters would be used per sport, with each master carrying smart objects with all relevant team crests.

    Team coloured posts clearly and cleanly show all relevant live info, along with BBC broadcast details.

    Talent images could be added  as a second phase progression, if desired.

    RUGBY

    Use arrows to navigate. Options: try, conversion, penalty, sin bin, red card

    FOOTBALL

    Use arrows to navigate. Options: goal, penalty, red card. Possible: kickoff, yellow card, added time

    ACCESS DOCUMENTS

    Please use this contact form to gain access to one or all of the following PDF files:

    • Career Profile | Portfolio
    • BBC Sport Wales Case Study
    • My 2025 CV

    I’ll send through the requested document(s) as soon as possible.

    Alternatively, follow the link below for my regular contact details.

    GET IN TOUCH