DRIVING BBC SPORT WALES INTERACTIVE ENGAGEMENT
Alongside the desire to uplift BBC Sport Wales visuals to match @BBCSPORT levels, I’m encouraged to see the central account push further on interactive, mobile friendly content.
Quiz themed posts are an easy way to drive audience participation. Consistent, professional level creative and fun topics can drive engagement, as built into an enhanced BBCSW content calendar.
Here are a few quick examples, along with two recently missed opportunities to creatively celebrate tentpole Welsh sports moments. I’d welcome the chance to make this the norm.
NEW @BBCSPORT EXAMPLES
The regularly enhanced creative storytelling & engagement strategy now pushes interactive social media posts. I’m confident I could help the BBCSW team consistently reach these levels through my own work, templates and creative mentorship.
PUSHING REELS FURTHER
I’m a big fan of BBC Sport Wales’ Feast of Football, Scrum V and recent Commonwealth Games reel formats. While positive strides have 100% been taken, as per my 2024 case study, I’d look to play a part in further driving journalist featured content, as per these central account examples.
PREVIOUS BBC SPORT EXAMPLES
Design driven posts in line with modern audience quality expectations
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